CNBC Special Report - The Swift Effect - Part 2 -

Celebrating the economic impact Taylor Swift‘s brand has on and off-stage; exploring how she has redefined business landscapes in music, fashion, sports, education and philanthropy, generating billions of dollars and influencing global markets. Part 2 looks at Taylor‘s impact on local economies is vast - from her philanthropy to the millions generated at each tour stop. Plus, an up-close look at the „Swiftie“ fandom and the enduring mark she‘s leaving on them, industries, and culture.